01
How this works
We get homeowners picking you
before you have ever seen
their face.
Everything you are about to see is live. Our ads, our numbers, and contractors we are running right now.
02
What you are buying
You decide when the phone rings.
How work comes in now
Somebody else picks
- Referrals, which are a favor somebody does you when it suits them
- Bought leads, sold to four other guys, so you race them to the phone and then race them down on price
- Before and afters on a page, which only work on a homeowner who already decided to call you
- Good months and dead months you cannot explain
How it comes in after
You pick
- Homeowners in the cities you chose, who saw your face before they filled anything in
- Your leads, nobody else's, straight to your phone
- A form the wrong homeowner gives up on halfway through
- A tap you open wider when the crews have room
A referral stops the day the guy giving it stops. Your crews and your payroll turn up Monday either way.
03
The qualified project funnel
Six steps. You show up
for exactly one of them.
1
We work out what you sellYour ticket sizes, your area, and why a homeowner picks you over the five other guys quoting him.2
We write your adsSeveral angles, so they sound like you instead of every contractor ad in the feed.3
We come and film youOne day, on a job you are already running. The only day we need you.4
We cut itAbout a week later you get your ads, and the posts for your page.5
We launch in your citiesYou never touch the ad account. Your numbers sit on one screen.6
We watch what happensHow fast you called back, what booked, and what closed.One day of your time is the whole ask
04
What your ads look like
We film these on your job site.
Roof inspectionsA roofer in Newport Beach.
Panels and EV chargers$40 a lead down to $5.88.
Water damageSame crew, different trade.
Most owners are nervous the first ten minutes. Getting you comfortable is our job
05
Joaquin, electrical contractor
He was paying $40 a lead.
We got him to $5.88.
$40
Before us
$5.88
After
1 week
To get there
"Our videos were really our downfall. Once he made me those videos I started getting so much better leads and they started closing so much easier."
Joaquin, on his own job site
- He was already running ads before us, so the traffic was never what changed
- We reshot the videos, rebuilt the campaigns and trained his guys on the phone
- The leads got better as well as cheaper
- He hit his best month and told us he had too much work
06
The same client, weeks later
He closed in the driveway.
The homeowner already
knew his face.
"The customer knew who I was because he saw my face in the video, and it was like super easy to close. I closed him on the spot, he sent me the deposit the same day."
Joaquin, standing on the job he just described
- He took the price as quoted, on the first visit
- Deposit the same day, work started a week later
- This is the whole thing we are building for you. Getting to where that is just another Tuesday
07
Eric, E3 Contractors
He already had a video guy.
The videos were doing nothing.
$250,000+
In ADU work, about two months later
- Eric builds ADUs in LA. He had a page, he had somebody filming him, and none of it had won him a job
- A homeowner could sit on that page and still have no reason to pick him over the five other builders quoting the same work
- So we rebuilt it around what a homeowner needs before he lets you in his house. Whether you finish what you start, the work itself shot properly, and your face
- One of his customers told him his Instagram is what made him book, without being asked
Straight with you about Eric. That came off his page, before a dollar went into ads. It is the same thing we do to your videos before we spend anything.
08
Eric's customer
He had other bids. He picked
the builder his son found on video.
"He's the one who was looking around and ran across you, looking at all your videos and your projects, and he was very excited, so he told me about you, and that's how we got together."
Luis, homeowner, on Eric's job site
- Every other clip in here is a contractor telling you we are good at our job
- Luis is the one who paid for the work
- He had other bids in front of him, and nobody gave him a better price
- He was sold before the estimate, by a video, on a job he had never spoken to anyone about
09
Julio, SoCal Roofers
He could have hired anyone
in Southern California.
"The way that you attack things, the angle that you come, it's just different. You definitely know what you're doing, and I trust that because I see it."
Julio, roofer, Fullerton
- On the systems side, his words: "It's the way that you target your audience. Who are you speaking to, the message you want to deliver, and getting it to the right hands"
- And on why his customers never feel pitched: "The marketing is leading a sales approach, so by the time you get hit with a sale it's not a surprise"
- We run him in five separate cities at once, with a different ad written for each one
10
The other half
Our ad gets him looking you up.
Your page has to hold him.
A homeowner who sees your ad goes and checks you out before he calls. If your last post is eleven months old and the photos are blurry, we paid for a click that talked him out of you. So we build your page at the same time as your ads.
1
Shot on the same dayThe day that gives us your ads gives us your posts. You lose no extra hours on site.2
Handed to you readyCut, captioned, with the words to put under each one. You put them up.3
Your page backs the adBy the time he looks, the work, the reviews and your face are already sitting there.Eric did $250,000 off his page alone
11
What you get
All of it built for you,
in your name.
Your adsFilmed, cut and captioned. Yours to keep whatever happens after.
Your organic postsOff the same shoot day, handed over ready to put up.
A landing pageBuilt for your trade, with the form that filters.
The ad accountYour pixel, your data, your audience, in your name from day one.
Leads on your phoneThe second one comes in. No portal to remember to check.
Follow up that runs itselfConfirmations and reminders both ways, so somebody is home when you get there.
Your numbers on one screenCost per lead, cost per booked estimate, how fast you called, what closed.
A look at your sales processWe can get the homeowner to call you. We cannot close the job from your driveway.
Us on the phoneThe same people who filmed you, for the whole ninety days.
12
Your ninety days
From the day you sign.
Day 1
We get on a call and go through your ticket sizes, your area and the jobs you actually want.
Day 2 to 5
We write your ads and send you the scripts before we film a thing.
Shoot day
We drive out to a job you are already running. One day, and we coach you through the camera.
A week later
Your ads, your posts, your page and your ad account are built and ready.
Launch
Live in your cities. Leads start hitting your phone and we watch how fast you call them.
Week 3 on
Your cost per booked estimate starts coming down as the account learns who to show you to.
You are on camera for one day of the ninety
13
What it costs
Half now, and we take the rest
once you have won a job.
We drive to every one of these and we are on every shoot ourselves, so we take a handful of contractors at a time and then we are closed until one finishes.
$5,000
Up front. The build, the shoot, your ads, your posts, your page and the launch.
$5,000
Once you win your first job off it. A signed job, so a lead or a booked estimate does not count.
90 days
The whole commitment. We build it, launch it, and run it with you.
One job pays for the ninety days several times over.